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Wednesday, December 28, 2011
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Sunday, December 25, 2011
Trademark a Name - How to Register a Trademark for Your Business
So, you finally settled on the perfect name for your product or service - it describes the business without being overly descriptive, it tells your customers exactly what you want them to know and it's catchy. That's fantastic! Finding just the right name is vitally important to the success of any product line or service.
Is it required that I register my trademark?
No, not at all. However, registering your trademark, specifically your Federal trademark, does provide you with several advantages:
The right to use the circle-R symbol as notice to the public about your Federal trademark
The exclusive rights to the name within your industry across the country
Establishing brand identity
But what if someone else already came up with that name?
While the name may be unique and distinctive to you, there is a possibility that another party already has prior trademark or common-law rights to the name for your industry. Before you invest time, money and effort into your name, do some research. The first places to check are right at your fingertips - the World Wide Web - and they're free!
Preliminary Search Sites:
The Trademarks section on the USPTO Web Site Your Secretary of State to see if they have a searchable database of names. You can find a listing of all states here Major search engines - put your product name in quotes to find exact matches; use keywords with your product name to find relevant hits Yellow pages
However, please be aware that this is merely scratching the surface of what's out there. Only comprehensive research will tell you if the name is truly available. But, these links are free & a great place to start, so try them first. If the name appears to be available, then you can move on to getting comprehensive research done by a private company or an attorney.
Ok, so the name is clear; now what?
To register your trademark, you have 2 options - file for a Federal or a State trademark. If you are only going to sell your product or services in 1 state, then a State trademark is the way to go. The trademark form can be acquired through the Secretary of State (see link above). If you are OR will be selling your products or services in at least 2 states, then you're able to file for a Federal trademark. The form can be completed online at the USPTO (see link above).
While anyone has the ability to go online to access these forms,it's strongly recommended to hire a private company or an attorney for the preparation and/or filing of the trademark application.To ensure a successful filing, it's best to leave it in the hands of those with experience.
You found the perfect name - now, make sure it's truly yours!
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Sunday, December 4, 2011
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Friday, December 2, 2011
Business Gifts For A Ten Year Anniversary
Business gifts are a great way both to thank people for their loyalty and to foster the continuation of that loyalty in customers and clients alike. Business gifts are appropriate for all kinds of occasions, from birthdays to celebrations within the company, and can be great for anything from rewarding an entire department for the completion of a tough project to celebrating the arrival of a new baby with your employees.
A great use of business gifts is to thank your employees for their time spent in service to your company by rewarding them for making it to milestones like ten years with your business. Good employees are hard to find, and great ones are nearly impossible, rare as diamonds and possibly more valuable. If you find an employee that you are willing to employ for ten years, then you have found a person worthy of reward and recognition, and one of the ways to do this is to present them with a business gift that shows them how highly valued they are by you and your company.
For ten years with your company, you want to provide a gift that shows that your employee is a highly valued member of the company, and you should present it in a way that makes them feel extra special, too. The best way to present a gift for an anniversary of this significance is to do so at a company picnic, lunch, or other celebration where you can present the gift in front of the rest of the employees or at least the rest of the department. Let the employee know that you appreciate his or her hard work and dedication to the company, and present them with a gift while announcing that they have made it to their ten year anniversary with the business.
This kind of public announcement not only makes your ten year employee feel extra special, it also shows the rest of your team how highly you value the time and commitment that your employees put into the company and show them that their loyalty will be rewarded. This is good for morale, and will inspire others to reach for similar goals and landmarks with your business.
The more that you show these employees the appreciation that they deserve, the more likely it is that they will stick with you right past the next couple of anniversaries, too. When you find an employee who is so valuable to you and your company, ensuring their loyalty to you and your business is one of the best things that you can do for yourself and your future.
Business corporate gifts for ten year anniversaries should be nice enough to show real appreciation for your employees. A very nice desk gift like a business card holder with personalized engraving or a watch with engraved initials are great gift ideas, and there are plenty more options out there to choose from if you just keep your eyes open. Reward your most loyal employees, and you will retain them.
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Friday, November 25, 2011
How To Make A Slogan In 5 Easy Steps
Contrary to popular belief, slogans (or taglines) aren't simple 'catch phrases'. They're complex branding tools, that if used correctly, can imprint your business or service into the minds of your customers. A slogan's purpose is to inform, create interest, advertise, and brand- all in one pass. If you can pull that off, it's a tagline that will advertise and generate immense revenue for you.
This short guide should help you weed out weak slogans and meaningless catch phrases - perhaps even create a slogan of your own!.
1) Figure Out if Your Company Needs a Slogan at All. Not all companies need, or can even use slogans for that matter! The general rule of thumb: The more specific your company is, the more a slogan will work. The more general your services are, the more a slogan will hurt you by limiting your company in your customers eyes.
2) Brainstorm Your Company's Strongest Benefits. Your slogan is going to be built around your strongest benefit. A benefit is an explanation of how a feature directly benefits your customer. A good benefit is something you can actually quantify. That means if you can't measure your claims, they won't mean anything when you say them.
3) Consider Your Company's "Tone." Is your company geeky? Exclusive? Tween-Oriented? Targeted towards moms? Your slogan should be targeted at your market. These are the people who are most likely to buy your product.
4) Don't Feel the Need to Use Puns. Puns are not punny. They also don't tell your customer what your company really does.
5) Personalize Your Slogan. Try to incorporate your company name or trademark or product into the slogan. This makes it memorable, original, and other companies can't steal it and paste it onto their service or product.
The Final Result? After you follow these steps, you should have a pretty good list of clear benefits that sum up your company's best benefits in a few short words. Try saying them out loud to yourself, and cross-check any new lines against the five steps!
Don't feel frustrated if you can't come up with something good immediately. Remember, good slogans -and good writing- take time. If you don't come up with something right away, step away and come back to it later with a fresh mind. If you keep hitting a wall or just want that professional touch, you can always contact an experienced copywriter to write a spectacular one up for you!
Sunday, November 6, 2011
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